Our Team



Jon Snedeker - Founder & Sales Director


Jon Snedeker is the passionate proprietor and driving force behind Dakota Iron Equipment, a company he founded in 2020 with a singular vision: to transform the equipment sales experience by prioritizing customers at the center of every transaction. With over two decades of experience in the equipment sales industry, Jon identified a gap for a more personalized and service-oriented approach, one that emphasizes tailored solutions and exceptional customer care.

Under Jon’s leadership, Dakota Iron Equipment has become synonymous with integrity, reliability, and a genuine commitment to client satisfaction. His philosophy is simple: the sales journey should be a collaborative effort, where every interaction is customized to meet the unique needs of the customer. Whether helping clients understand their options or offering expert guidance, Jon and his team go above and beyond to ensure every customer feels heard and supported from start to finish.

What truly sets Dakota Iron Equipment apart, according to Jon, is the company's dedication to service excellence not just during the sale, but long after. From the initial consultation to post-purchase follow-up, Jon ensures that his team is always there to support and guide customers, earning Dakota Iron a reputation for trustworthiness and reliability.

Outside of work, Jon is a devoted husband of 21 years and a proud father to two daughters. He brings a family-centered approach to both his personal and professional life, believing that strong relationships, whether at home or in business, are key to lasting success.



Alexis - Office Manager


As the Office Manager at Dakota Iron, Alexis is responsible for managing incoming calls, emails, and providing exceptional customer service. She ensures that all paperwork is organized and up-to-date while maintaining accurate records and coordinating with different departments to ensure they have the supplies they need.

Alexis thrives in the collaborative, customer-focused environment at Dakota Iron, where she plays a key role in building strong relationships with clients and supporting the team’s efforts to meet customer needs.



Tanner - Service & Parts Manager


Tanner is an experienced Service & Parts Manager at Dakota Iron, with over six years of expertise in diagnosing and managing equipment service needs. He works closely with customers to assess their equipment requirements and ensure they receive the best solutions for maintenance and repairs.

With a broad background in servicing a variety of brands and equipment types, Tanner is the go-to expert for all service-related inquiries. He takes pride in being part of Dakota Iron’s skilled team, where a collaborative and supportive environment drives him to deliver top-notch service and customer satisfaction.